Any time I would listen to a tech podcast, they'd discuss Apple/its products for a majority of the time, despite OSX having less than 20% market share (and iOS having like half of Android's as well). But obviously since their products are the priciest as well as the most """prestigious""" they deserve an inordinate amount of attention and hype.
I dunno, the Intel switch wasn't too terrible (it even gave us "Hackintoshes" even if those were/are a gigantic pain in the ass to keep updated, the novelty of being able to run OS X on an x64 was nice). But ever since Jobs died Apple hasn't had the "fire" they had with him.