Rogan and Spotify are yet to comment on why at least 70 of his episodes have been deleted, while he apologized for his use of the racial slur and comparing a visit to a Black neighborhood to being in the movie Planet of the Apes.
As capitalists, Spotify's caught between a rock and a hard place. Isn't JRE the #1 podcast by a metric fuck ton? So they either cancel their most popular content or risk losing people from their platform (still how true that would be). Honestly, does anyone listen to Spotify solely for JRE? doubt it.
What we do know is that the 11 million number is old and pre Spotify and when released had the caveat that it was likely very inaccurate because of double and triple counting, we know that Rogan has had a dip in listeners when he moved to Spotify because he said so, we know a study showed his impact had almost halved based on a boost of sales and followers along side social media mentions of Rogan three months after the Spotify deal and we know according to the leaked Spotify memos Marc Maron was in the same "high listenership" category as Rogan and Maron says his listeners on Spotify are 3-4 million an episode and that it's actually one of the lower listener platforms for him and we know that spotify had no noticeable increase in subs based on the Rogan deal and that some people internally called it a failure.
Based on that I'd say Rogan was hitting around 5 million and adopted the covid shit because it attracted attention that he desperately craved and needed to justify the cost to Spotify and he's likely in more danger of being dropped than people may think. Although he definitely won't be but i think his position is more precarious than many imagine.
I mean to say that Spotify won’t drop him, like I would be beyond shocked if they did, I would consider myself completely wrong if he was - but that his numbers aren’t as good as people think.
Honestly I meant it more as in “if there’s another big thing I think he’s at risk of being dropped, but this one he’ll survive easily” more than anything
As capitalists, Spotify's caught between a rock and a hard place. Isn't JRE the #1 podcast by a metric fuck ton? So they either cancel their most popular content or risk losing people from their platform (still how true that would be). Honestly, does anyone listen to Spotify solely for JRE? doubt it.
We actually don't know the metrics for JRE.
What we do know is that the 11 million number is old and pre Spotify and when released had the caveat that it was likely very inaccurate because of double and triple counting, we know that Rogan has had a dip in listeners when he moved to Spotify because he said so, we know a study showed his impact had almost halved based on a boost of sales and followers along side social media mentions of Rogan three months after the Spotify deal and we know according to the leaked Spotify memos Marc Maron was in the same "high listenership" category as Rogan and Maron says his listeners on Spotify are 3-4 million an episode and that it's actually one of the lower listener platforms for him and we know that spotify had no noticeable increase in subs based on the Rogan deal and that some people internally called it a failure.
Based on that I'd say Rogan was hitting around 5 million and adopted the covid shit because it attracted attention that he desperately craved and needed to justify the cost to Spotify and he's likely in more danger of being dropped than people may think. Although he definitely won't be but i think his position is more precarious than many imagine.
Sorry, but what does this mean? It seems to parse as "he won't be dropped, but if he is, then I was right in that scenario, too."
I mean to say that Spotify won’t drop him, like I would be beyond shocked if they did, I would consider myself completely wrong if he was - but that his numbers aren’t as good as people think.
Honestly I meant it more as in “if there’s another big thing I think he’s at risk of being dropped, but this one he’ll survive easily” more than anything
deleted by creator