The competition is part of an Australian government-funded campaign called "Zero Chance". It calls for "budding filmmakers from around Sri Lanka to creatively express 'illegal migration to Australia', showcasing that there is zero chance of successfully travelling by boat to Australia".

The campaign also features games that simulate a boat journey to Australia, with each attempt ultimately failing and players being presented a series of messages, including: "You get banned from Australia for life", "You get caught by Border Patrol" and "You get tricked by people smugglers".