Granted, being a cutesy smug fuck by itself isn't as bad

Definitely not as bad as doing that in support of genocide, but what we're seeing here is that it's just a bad method of posting/communication. It has some appeal to people who already agree with you, but it gets those who disagree with you to dig in out of spite, and those who are on the fence will mildly cringe at best.

Daily reminder to kill the redditor in you, even if smugposting feels good and is in service of a good cause.