Heard it a few times and it certainly seems like something that would happen but is there any proof or real world examples?
Can an Appraiser just make something worth $20m based purely on their say so?
EDIT: Thanks some great replies! and yeah i was asking more about the tax evasion part than the 'modern art is bad lol' angle.
Made a new account because I work in the industry. Aspects of this meme are true but generally it's not this blatant. The blue-chip art market is pretty financialized, and scams between dealers and buyers definitely exist that auction houses are all too happy to facilitate, but it's a bit more complex than this. I also take exception to the punchline that abstract or non-figurative art is a result of grift, because that's just hugely incorrect, but maybe I'll save that for another post.
High level collectors will donate works to museums and institutions and they will usually get a tax write off for that, but generally you have to have had the work in your possession for a few years before it counts, so guys buy things and store them for a few years. Museums and institutions actually generally don't want donations, since they already have their own problems with inventory and generally can't afford the riders that a lot of these donations come with ("I'll give you my collection of 10 paintings if you agree to have them on permanent display with my name on it") so quite often they'll tell you to fuck off. If you buy a work with the aim of a tax write off, generally you've already worked out a deal with the institution and it's probably something of existing historical import that they'll want.
A bigger issue with the contemporary art market is the relationship between dealers, their artists, collectors and auction houses. If you buy the hot new artist from one of the huge galleries - Zwirner, Gagosian - or the next tier or two down, you'll likely sign an agreement to not offer any work at auction for X years, or that you'll buy one and buy another to donate, mostly with the aim of inflated desirability and limiting supply. Often those agreements are informal by design, so new works enter the market come with maximum hype. "Wet" paintings entering at auction is a term you'll hear for any new painting that was recently finished, bought, and reoffered. There's a huge issue with middling new painting ("zombie formalism" and now "zombie figuration") flooding the market and getting outrageous prices on the back of speculation and flipping, but part of this at least can be explained with dumb new money - tech bros, oligarchs, etc. - and bad art advisors.
The most inaccurate thing about the above is an inflated valuation by an appraiser. Appraisal values are based on sales records, and since those are basically public so most of the grift comes from trying to juice the sales market directly.
Anyways. As I was typing this @solaranus also covered some of it, so I'll leave it there. The important thing is that artists usually get the short end of this stick and won't see anything after the initial sale. We're seeing a shift in the secondary market with artists' resale rights being built into contracts or buyers premiums, so that for each resale the artist will get a small percentage cut - but at the moment it's just huge artists like Richter who can get away with adding that, or smaller auction houses, so there's still a ways to go.
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Some real formal talents that just got immediately turned into commodities. Like you're never going to really develop your practice when you're painting 16 colourway of Mickey Mouse or whatever because that's what your dealer decided your next show is going to be. Just brutal.
Oh one more thing that might be interesting to know is the "irrevocable bid," which came into existence at auction houses after 2008. Basically a lot will come to market with a little star next to it saying a third party has already put down a particular bid for the work which would guarantee the sale, with an agreement that they'll get a cut of whatever the final hammer price is if someone else ends up winning. In practice, this means that the third party has already bought the work for their price, and the auction is just for show. It's a way for auction houses to secure better inventory from consignors ("we already have a buyer"), and allows buyers to avoid the hassle of bidding, all while putting on the theatre that this is a legit auction. Basically everyone hates it because it obfuscates everything, artificially inflates the market in a super obvious way, and is kinda dumb.
I've seen enough students bullshit their way through getting their work graded by the prof that I know most of them aren't being totally honest when they produce work for others. Some of the most amazing artists I'd ever met didn't actually sell the things they liked making, despite being very skilled, and the ones who only made stuff that they liked tended to not get very far financially unless it just happened to catch someone's interest in the same way a new meme takes off. I'm not super into mainstream art because of that. I think the symbolism is more likely to be dishonest or performative and designed to keep the person from having to have a second job (which is fair in itself but capitalism sucks the soul out of everything).
And it's silly because I love online places like deviantart (with content filters on, mind) or mastoart. You get to see a huge breadth of people who aren't upper-echelons-of-society-skilled, or are fairly skilled but not plugged in to the high art world. I think this gives their work a 'proletarian' character, and it's kind of neat that we live in a time where your average prole can just make and distribute art without necessarily having to be commissioned. Sure, a lot of it is derivative in theme and content, but I like seeing people drawing what they want to draw, and it makes me wish I had a little more money to give to some small time artists or students.
Is DeviantArt really DeviantArt without the inflation and /d/orses? Honestly, I love seeing that kind of niche stuff. Not my bag, but it's interesting seeing such a wide range of human interest and expression.
EDIT: a word
Nah, 2000s 4chan melted my brain enough for a lifetime.
:rat-salute:
Someone I know was hired to do art sales at Sotheby's. They were extremely overworked, asked to do questionably legal things, and when they finally gave two weeks notice, were offered a promotion to dissuade them from leaving.
Hearing this situation, and they stories they would tell me made me think hard about how fishy the whole thing.
What I've heard is, after you get rich, you very rapidly run out of things to buy. You got the vacation houses, you got the cars you always wanted, the boat, the vacations, etc. What's left? Art, that's what. It's a tremendous money sink and you get to show off in front of other rich people.