There is something incredibly perverse and funny seeing the 
crowd appropriate left-wing activist language and slogans and applying them to their culture war talking point du jour
spoiler
If you have don't have any clue what this word salad is, Sweet Baby inc is some video game story consultancy firm that gamers have decided is reaponsible for making every character gay, trans and ugly. Someone started a curated Steam collection for games they've worked on so 
s can boycott them
Yeah, there was like a year or two long campaign by r/sigmarxism to get this guy deplatformed which got to the point that even mentioning his name on multiple Warhammer 40k subreddits was a bannable offense
Good times