There is something incredibly perverse and funny seeing the 
crowd appropriate left-wing activist language and slogans and applying them to their culture war talking point du jour
spoiler
If you have don't have any clue what this word salad is, Sweet Baby inc is some video game story consultancy firm that gamers have decided is reaponsible for making every character gay, trans and ugly. Someone started a curated Steam collection for games they've worked on so 
s can boycott them
What makes this extremely bizarre is that you can guarantee that 99% of these people grew up playing violent video games, watched family guy or South Park or horror and action movies when they weren’t allowed, and probably browse the gore and violence and crudeness of 4chan or related sites and accounts.
They’ve simultaneously become more fascist while also artificially disliking the shit they once enjoyed, not out of maturity or natural disinterest, but because the unironic AVGNs on YouTube told them it’s not traditional family values. Dudes who are 35, at best, pretending to be mature old men. It’s not different than a child who sits at the adult table and pretend to be sophisticated by nodding his head along with the adults. But none of them are adults, they’re all the same age or younger