And then also given the other comments here, Philip Morris seems to be trying to position themselves as a "responsible partner" of the FDA. If the FDA says Juul needs to be banned, Philip Morris will take a hit, but will make up the loss from their other brands getting boosted. The reason they need to position themselves as a responsible FDA partner is because they want to be trusted both by the FDA (and somewhat the general public) as the #1 "nicotine quitting" brand, which takes some logical legwork given that they make their money off nicotine.
I'm not well versed in the machinations of this country but I can see that's kinda how it works..? Idfk.
No because other e cig companies got approved. It is just juul being banned.
Ok yeah. The PR thing seems correct.
And then also given the other comments here, Philip Morris seems to be trying to position themselves as a "responsible partner" of the FDA. If the FDA says Juul needs to be banned, Philip Morris will take a hit, but will make up the loss from their other brands getting boosted. The reason they need to position themselves as a responsible FDA partner is because they want to be trusted both by the FDA (and somewhat the general public) as the #1 "nicotine quitting" brand, which takes some logical legwork given that they make their money off nicotine.
I'm not well versed in the machinations of this country but I can see that's kinda how it works..? Idfk.