As far as I can tell the message of the movie is "consumerism is bad because it's emasculating and feminizing, real liberation can be found in ruthless hierarchies of masculine violence"
The only person I know who likes it IRL also has a tendency to complain about the "pussification of modern men"
I liked it, it was a movie about the problems that arise from neoliberalism and the dissolution of the social safety net, and how our society doesn’t give a shit about the ill. Plus newspapers with the literal headline “KILL THE RICH!”