Looked up zoolander 2 for reasons and it "only" made $57 million at the box office on a budget of $50 million. That's a 14% profit and everybody involved in making the damn movie already got paid, like damn what a flop
Looked up zoolander 2 for reasons and it "only" made $57 million at the box office on a budget of $50 million. That's a 14% profit and everybody involved in making the damn movie already got paid, like damn what a flop
marketing is usually around the same amount as production
so they spent ~$100m or so and lost money
but what about the value of reinforcing the Zoolander IP and all of its MERCHANDISING merchandising merchandising