Looked up zoolander 2 for reasons and it "only" made $57 million at the box office on a budget of $50 million. That's a 14% profit and everybody involved in making the damn movie already got paid, like damn what a flop

  • Kaputnik [he/him]
    ·
    2 years ago

    I think some marketing costs aren't actually included in the budget number, so the actual cost of the movie is usually higher

    • half_giraffe [comrade/them]
      ·
      2 years ago

      Yeah the general rule is that the actual cost of movies is double the reported budget because advertising isn't added into the budget. So $57 million is actually a loss since the studio probably spent $100 million all told.

    • SacredExcrement [any, comrade/them]
      ·
      2 years ago

      Yeah; coupling that with their weird non inclusion of certain marketing stuff means it's always hard to know how 'well' something actually did without the full books

  • D61 [any]
    ·
    2 years ago

    There's also the thing about the investors/producers wanting to make back their money within a certain period of time. Don't make 50% over the cost of production within the summer blockbuster season? ITS A FAILURE!

  • Prolefarian [he/him]
    ·
    2 years ago

    Look for 7 million you can clean up 2, maybe 3 dead hookers tops

    Hollywood financiers aren't coming to bat for any less than that okay

  • emizeko [they/them]
    ·
    edit-2
    2 years ago

    marketing is usually around the same amount as production

    so they spent ~$100m or so and lost money

    • InsideOutsideCatside [they/them]
      hexagon
      ·
      2 years ago

      but what about the value of reinforcing the Zoolander IP and all of its MERCHANDISING merchandising merchandising

  • comi [he/him]
    ·
    2 years ago

    They get 50 percent from usa box office though, less in other countries

  • Cromalin [she/her]
    ·
    2 years ago

    on the other hand it's very funny that the most recent wizard movie may have lost money overall, due to the massive marketing budget something like that has.

  • Thylacine [any]
    ·
    2 years ago

    ok but Zoolander 2 was a fucking abomination of a movie that should have never been made

      • Thylacine [any]
        ·
        2 years ago

        don't let me stop you, there's a lot to hate lol. all the jokes are dog shit and I'm pretty sure there's shitty transphobic stuff too. I watched it in theaters and I'm still pissed about it

  • CanYouFeelItMrKrabs [any, he/him]
    ·
    2 years ago

    Generally speaking entertainment is a riskier investment so investors would want higher returns than something more stable. Since the hits have to cover for flops.