According to the Seoul-based company that created her, Rozy is a blend of all three who straddles the real and virtual worlds.

She is "able to do everything that humans cannot ... in the most human-like form," Sidus Studio X says on its website.

That includes raking in profits for the company in the multibillion-dollar advertising and entertainment worlds.

Since her launch in 2020, Rozy has landed brand deals and sponsorships, strutted the runway in virtual fashion shows and even released two singles.

And she's not alone.

The "virtual human" industry is booming, and with it a whole new economy in which the influencers of the future are never-aging, scandal-free and digitally flawless -- sparking alarm among some in a country already obsessed with unobtainable beauty standards.

Hellworld

It also helps that, compared to some of their real-life counterparts, these new stars are low-maintainance.

That's the dream.

And, perhaps just as important: virtual influencers never age, tire or invite controversy.

Where is the fun then?

Lee Eun-hee warned that virtual influencers like Rozy and Lucy could be making Korea's already demanding beauty standards even more unattainable -- and heightening the demand for plastic surgery or cosmetic products among women seeking to emulate them.

Truly Hellworld

  • kristina [she/her]
    ·
    2 years ago

    Real women have opinions and stuff, gotta make robots that always smile and never get angry at you when you do creepy shit

  • UlyssesT
    ·
    edit-2
    1 month ago

    deleted by creator

    • Alaskaball [comrade/them]A
      ·
      edit-2
      2 years ago

      I looks like one of those computer generated humans, they probably got a voice or few for the shell. A completely soulless program designed by korean Capital

      • doublepepperoni [none/use name]
        ·
        2 years ago

        It does feel like we've had this same article pop up every now and again for about 20 years though.

        Remember Aki from Final Fantasy: The Spirits Within???

    • GreenTeaRedFlag [any]
      ·
      2 years ago

      Sounds more like hatsune miku. No matter how artificial the shell, there's still a real person at some level with a vtuber. Even if they have a rig or VA for this it sounds like the company decides everything and they just do some of the work. Kizuna AI was the first vtuber, and when she got into a fight with her production company and they tried to replace her there was outrage from fans because that was clearly a different person, she couldn't play Kizuna AI the same. So this immortal advertiser can't be classified the same way even if she has some similarities.

        • GreenTeaRedFlag [any]
          ·
          2 years ago

          On the off chance there's still an actor for mo cap or some of the voice it's still just different.

      • TrashCompact [none/use name]
        ·
        2 years ago

        teddy roosevelt but somehow even more racist?

        This time he'll decide 10-out-of-10 Indians are only good if they are dead, rather than 9-out-of-10 as his quote goes.

  • Teekeeus
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    edit-2
    2 months ago

    deleted by creator

  • TrashCompact [none/use name]
    ·
    2 years ago

    In a weird way, it feels like a good turn. Part of why beauty standards of celebrities eat away at your brain is that they are real people, and there is some sense in which you hypothetically could successfully emulate them, even if it would require different material conditions. Even that conclusion is a little fraught, but it remains.

    In the case of virtual people, you can literally just write them off as fake and inhuman because they are. It's like comparing yourself to a sculpture or a cartoon.

    • RION [she/her]
      ·
      2 years ago

      This assumes the creators and operators will be honest and upfront about these things. Who's to say that, knowing virtual humans would probably command less influence when the novelty wears off due to wider adoption, they won't pass them off as real people? Now we've got legions of unattainably beautiful people that are very hard to conclusively prove as human or digital without profound effort, which is not plausible to devote to every new personality cropping up on Instagram or whatever.

      That aside I also don't agree that knowing about the digital fakery would prevent negative self-comparison. We already know that celebrities and models don't actually look the way they do on magazine covers, but the constant bombardment with these perfect faces and bodies is still wreaking havoc on self-perception, especially among the target demo of young girls.

    • UlyssesT
      ·
      edit-2
      1 month ago

      deleted by creator

  • duderium [he/him]
    ·
    2 years ago

    Just want to note that the term “hellworld” probably got its start in South Korea as “HellJoseon” a few years ago. “Kek” also possibly comes from ㅋㅋㅋ, kkk, which is how you write “lol” in Korean.

  • SirKlingoftheDrains [he/him]
    ·
    2 years ago

    This reminds me of R. Crumb getting off to his own art. Like that's where all this is heading. Virtually rendered porn in VR with haptic feedback or some such. Virtual friendship, virtual conversations, and a virtual therapy with AI.

    • UlyssesT
      ·
      edit-2
      1 month ago

      deleted by creator