There's also a lot of dick-waving involved in film performance. Supposedly a movie is only a "hit" if it breaks opening-weekend box office records. Anything beyond that is irrelevant because the producers have already been selected for their next projects.
That's true, and also usually the longer a theatrical run is the greater the percentage goes to the theater. Opening weekend is basically make or break as a result.
There's also a lot of dick-waving involved in film performance. Supposedly a movie is only a "hit" if it breaks opening-weekend box office records. Anything beyond that is irrelevant because the producers have already been selected for their next projects.
That's true, and also usually the longer a theatrical run is the greater the percentage goes to the theater. Opening weekend is basically make or break as a result.