West’s plan for his own small “universe” has been in the works for years, two Yeezy sources confirm to Rolling Stone. The sources describe it as a self-sustained enterprise that would have its own branded homes, retail stores that sell Yecosystem-branded food items and beverages. The plan is serious, with arrangements to launch the first campus as early as next month, one source says. Eventually, West hopes to establish these mini-communities across the country, the source says.

Instead, West said he wanted to build his own company and purchase his own factories, boasting that his new private school, Donda Academy, would “focus on bringing the American economy back, starting with our children.” “We are focusing on engineering for our species — what’s the thing we need the most? Food. [We are] engineering food,” he told CNBC, adding that Donda Academy students would also be learning automotive, software and shelter engineering.

The trademark applications cover branding and typical products, such as clothing items and retail goods. But in a first for West, the CEO of Mascotte, these new filings include a range of beverages; pre-made alcoholic drinks and liquors; raw fruits and vegetables; snacks, candy, and other processed foods.

The filings indicate that West plans to create a variety of services under the Yecosystem umbrella, such as consulting services for nutrition, beauty, interior design and a public relations firm. Yecosystem has filings that would establish a production arm for movie, television, and radio programs, as well as an online media site that features “information on a recording artist in the fields of beauty, fashion, modeling, acting, music, [and] the arts.” The Yecosystem also hopes to create its own “residential buildings and houses.”

There’s also a philanthropic arm associated with the filings, indicating charitable services that include biological cloning, reproductive healthcare, children’s education and supporting members of the United States military.

He's starting the Black Hammer commune but somehow worse.