It's a bit like saying "The goal of Postum is to achieve coffee's goals of pleasant flavour and mental stimulation while opposing caffeine." At first glance it doesn't seem any more disingenuous than other types of hot-beverage advertising copy, but what's left unsaid is that Postum has never achieved either of those things, no one with inside knowledge expects it to, and its core audience doesn't seem to care.
It's a bit like saying "The goal of Postum is to achieve coffee's goals of pleasant flavour and mental stimulation while opposing caffeine." At first glance it doesn't seem any more disingenuous than other types of hot-beverage advertising copy, but what's left unsaid is that Postum has never achieved either of those things, no one with inside knowledge expects it to, and its core audience doesn't seem to care.
uh but you can decaffeinate coffee
it's more like saying "our goal is to achieve the pleasant flavour of coffee while opposing the process of agriculture"