True. I didn't mean that tone should be our biggest priority, I just think it's important for solidarity. Our first priority is uniting the working class, and in order to do that we need to show them that we're on their side. Bluntly telling average working class people to read theory won't get us anywhere, but neither will scolding them for not already being class conscious. One of the right's strengths is how welcoming they are to new members regardless of how knowledgeable they are, and that's something we should emulate (within reason).

To add to that, this also explains why libs come across as so abrasive to non-libs. The "it's not my job to educate you" attitude is exactly the kind of individualist smugness we need to avoid when talking to alienated people.