Haraldur is a genuinely good guy, or at least is always trying to do the right thing.

When he sold his company to Twitter he made sure to get paid in krónur so that he would get taxed in Iceland. He's offered to pay for libel lawsuits against people who were publically denouncing a suspected molester who used his fame as a singer to get to teens. He spearheaded a campaign to set up wheelchair ramps at every public building in Reykjavík. He was voted as person of the year in most media in Iceland that has such a thing.

While we all know that the fabulously wealthy as a rule are never "good", he is perhaps a sample of what can happen when someone who hasn't had his empathy hollowed out by greed and affluence happens upon a considerable amount of money.