The ad campaign, created by the agency Gale, aims to make a point about dairy in a somewhat entertaining manner. It was directed by Hannah Levy and co-written by Neil Casey, both of whom are alums of the popular comedy show Saturday Night Live.

That explains why the ad is smarmy and condescending rather than funny

  • MF_COOM [he/him]
    ·
    2 years ago

    That's because you're doing capitalists' work in describing it. Like you're bending over backwards to avoid the context of this message

      • MF_COOM [he/him]
        ·
        2 years ago

        The message is hey if you are drinking plant-based milk you're actually a misguided weirdo, you need to be normal and get back on the program of deforestation, animal torture and methane emissions dummy, yes even in a climate crisis directly exacerbated by these actions.

          • MF_COOM [he/him]
            ·
            2 years ago

            I'm not really clear how you think it could be worse. Actively working to weaken and dismantle efforts to mitigate climate change is diabolical