The marketing thing doesn't apply to streaming services that don't have ads. Purely subscription-based services are, IMO, going to eventually reach a hard limit of subscribers when they fully saturate people's disposable incomes - and when that happens they'll be forced to turn to advertisements to make up for the lost growth potential, thus becoming bound up in the game of chicken. If you're dependent on ad money, and then the ad money stops, better hope you've got the reserves to last long enough to reorganize yourself.
As for the necessity of marketing, its effectiveness is a hotly debated topic. I think that there's a baseline level of effectiveness that marketing has, but the sheer amount of marketing we're exposed to on a daily basis waters its effectiveness down significantly. What's more important than whether or not it works though is whether or not CEOs believe it works, and they are currently acting as though it does.
I think that there’s a baseline level of effectiveness that marketing has, but the sheer amount of marketing we’re exposed to on a daily basis waters its effectiveness down significantly.
competitive commercial advertising is a complete waste of humanity and it's all about being the last fast food ad somebody saw on tv when they're hungry on the way home from work
The marketing thing doesn't apply to streaming services that don't have ads. Purely subscription-based services are, IMO, going to eventually reach a hard limit of subscribers when they fully saturate people's disposable incomes - and when that happens they'll be forced to turn to advertisements to make up for the lost growth potential, thus becoming bound up in the game of chicken. If you're dependent on ad money, and then the ad money stops, better hope you've got the reserves to last long enough to reorganize yourself.
As for the necessity of marketing, its effectiveness is a hotly debated topic. I think that there's a baseline level of effectiveness that marketing has, but the sheer amount of marketing we're exposed to on a daily basis waters its effectiveness down significantly. What's more important than whether or not it works though is whether or not CEOs believe it works, and they are currently acting as though it does.
competitive commercial advertising is a complete waste of humanity and it's all about being the last fast food ad somebody saw on tv when they're hungry on the way home from work
oh gosh I was thinking marketing for the media itself, nvm I get it.