Following the rabbit hole of the study cited shows it being funded by the "European Hydration Institite", which has a website that hasn't been updated since 2014 but is headed up by someone with 3 decades of dairy marketing experience and some of the coauthors of this study. Fairly transparently a way to funnel dairy industry marketing money to the primary authors who then, conveniently, find greater hydration from dairy under very specific setups.
The study itself is from 2015 and is the centerpiece of an article... 8 years later, for no reported reason. The actual reason, of course, is that the dairy industry is currently doing a rebranding of their marketing and is having a predictably easy time getting US media outlets to provide them with free advertising. There are even articles that are just about the rebranding effort itself, with no bullshit "science" excuse.
Edit: this article is originally from 2019 and has been "bumped" for a 2023 re-release for, again, no reported reason. lol
Following the rabbit hole of the study cited shows it being funded by the "European Hydration Institite", which has a website that hasn't been updated since 2014 but is headed up by someone with 3 decades of dairy marketing experience and some of the coauthors of this study. Fairly transparently a way to funnel dairy industry marketing money to the primary authors who then, conveniently, find greater hydration from dairy under very specific setups.
The study itself is from 2015 and is the centerpiece of an article... 8 years later, for no reported reason. The actual reason, of course, is that the dairy industry is currently doing a rebranding of their marketing and is having a predictably easy time getting US media outlets to provide them with free advertising. There are even articles that are just about the rebranding effort itself, with no bullshit "science" excuse.
Edit: this article is originally from 2019 and has been "bumped" for a 2023 re-release for, again, no reported reason. lol