I'm not talking about boycotts in general, like say the Montgomery Bus Boycott, because we know those can work. I'm talking about "Company that sells product made me mad" boycotts.
Whether it's past ones like the infamous Call of Duty: Modern Warfare 2/Left 4 Dead 2 boycotts, or more recently like the brewing chud Pride Month boycotts (And if we're being brutally honest here on the flipside: The all-but-in-name boycott of that Harry Potter game a month or 2 ago), all of them seem to universally fail spectacularly and not impede their targets in any way.
I'd say the Bud Lite one appears to be having some impact. But not as much as they want you to think. And it was probably anticipated and weighed long before they ran any ad campaign and it likely to be a net positive in the end.
I think a 30% drop in sales is a lot especially when you consider that a large chunk of their sales is most likely contractual restaurant and event sales.
The bud light one i think it's going to stick also because let's be real. Bud products are disgusting garbage. The reason people drank it was becuase of the branding and pandering to their consumer base.
Bud has effectively forced a third of their consumers into superior brands and they probably aren't going to come back to the garbage that is bud light.
The 30% figure is kinda sketchy, though. From what I can tell, there's only one consulting firm that's pushing that number
Nieksen says 25.4%. And the stock is now down 9-10%.
Like i said a big chunk of their sales is contractual sales. So it's going to take a while to see the full impact.
But miller coors is up a decent amount. Both bad beers but way easier to drink than any bud products.