I'm not really a psyop guy but I swear the term was created to maintain the illusion that there is a legitimate right wing that wasn't associated with online chud shit. Like rehabilitation for actually powerful ghouls like Paul Ryan or Clarence Thomas by pretending their legion of terminally online shitheels didn't sprout from the same root stock. It's a gross offshoot of "respectability politics" that says the dipshit chanting with tiki torches and then getting run out of town were just uncouth while some impoverished person flatlines in a hospital bed because a predatory insurance industry decided they deserved to get kicked off dialysis and die of kidney failure for the crime of being too poor to afford preventative care.
To use a ham fisted sports analogy the alt right was conjured up to be the bruisers in hockey. Meanwhile the rich shooters score the actual goals.
Correct. I hate having to point this out, because it spoils the fun, but people like Jordan Peterson, Ben Shapiro, Charlie Kirk, etc. are quite literally rodeo clowns. Sure they serve some level of propoganda purpose, as they are well funded and pushed through all the algorithms. But part of the reason they are pushed is because they draw engagement, even negative. And what are they really doing, just convincing first world misanthropes to continue being misanthropic, basically rationalizing the path of least resistance for the majority of them. They aren't 'changing people's minds' so much as reaffirming their already existing beliefs.
The real bull-riders are those in government, top level corporations, NGO's and the security state. They are the people who actually exist within the power structures that dictates what the path of least resistance is, what ideology is in need of rationalization. And even more so, their jobs and positions are dictated by the very structure and nature of capital accumulation itself.
While I don't agree with Matt Christman on everything, he is absolutely correct that the proper interpretation of Marx and materialism is recognizing that what capitalism ultimately serves is capital itself, not capitalists. Most capitalists are absolutely miserable people, but they cannot escape the logic of the system that they serve and serves them, a logic that is ultimately our consumptive death-drive. It is an inhuman monster that sucks the life-force of the proletariat to feed it's ever-growing hunger. What communists/anarchists do is reassert the primacy of humanity into the system, the replenishment of the life-force that drives the system. Hell, even monarchists and religious traditionalists attempt to do so, but they can never and will never succeed, as capitalism was born of their own inhumanity.
he is absolutely correct that the proper interpretation of Marx and materialism is recognizing that what capitalism ultimately serves is capital itself, not capitalists
And that's why in Capital he regularly reminds you that the capitalist is acting as capital personified
it's more like an assumed role. Like if you put on a mask as a part of a religious ceremony and were then considered to be the personification of a river god or something. Or how when you work in a call center for a bank people talk to you and later claim they talked to the bank
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I'm not really a psyop guy but I swear the term was created to maintain the illusion that there is a legitimate right wing that wasn't associated with online chud shit. Like rehabilitation for actually powerful ghouls like Paul Ryan or Clarence Thomas by pretending their legion of terminally online shitheels didn't sprout from the same root stock. It's a gross offshoot of "respectability politics" that says the dipshit chanting with tiki torches and then getting run out of town were just uncouth while some impoverished person flatlines in a hospital bed because a predatory insurance industry decided they deserved to get kicked off dialysis and die of kidney failure for the crime of being too poor to afford preventative care.
To use a ham fisted sports analogy the alt right was conjured up to be the bruisers in hockey. Meanwhile the rich shooters score the actual goals.
Correct. I hate having to point this out, because it spoils the fun, but people like Jordan Peterson, Ben Shapiro, Charlie Kirk, etc. are quite literally rodeo clowns. Sure they serve some level of propoganda purpose, as they are well funded and pushed through all the algorithms. But part of the reason they are pushed is because they draw engagement, even negative. And what are they really doing, just convincing first world misanthropes to continue being misanthropic, basically rationalizing the path of least resistance for the majority of them. They aren't 'changing people's minds' so much as reaffirming their already existing beliefs.
The real bull-riders are those in government, top level corporations, NGO's and the security state. They are the people who actually exist within the power structures that dictates what the path of least resistance is, what ideology is in need of rationalization. And even more so, their jobs and positions are dictated by the very structure and nature of capital accumulation itself.
While I don't agree with Matt Christman on everything, he is absolutely correct that the proper interpretation of Marx and materialism is recognizing that what capitalism ultimately serves is capital itself, not capitalists. Most capitalists are absolutely miserable people, but they cannot escape the logic of the system that they serve and serves them, a logic that is ultimately our consumptive death-drive. It is an inhuman monster that sucks the life-force of the proletariat to feed it's ever-growing hunger. What communists/anarchists do is reassert the primacy of humanity into the system, the replenishment of the life-force that drives the system. Hell, even monarchists and religious traditionalists attempt to do so, but they can never and will never succeed, as capitalism was born of their own inhumanity.
And that's why in Capital he regularly reminds you that the capitalist is acting as capital personified
it's more like an assumed role. Like if you put on a mask as a part of a religious ceremony and were then considered to be the personification of a river god or something. Or how when you work in a call center for a bank people talk to you and later claim they talked to the bank