Native advertising is when content written by an advertiser is presented alongside legitimate content with no differentiation. For example, a news site has an article about some product or company. This article was really written by an advertiser, but it is not marked as an ad. It's presented alongside actual news articles written by actual journalists as if it was legitimate journalism.
Apparently in the old days you couldn't even write songs that had a product name in the lyrics and have it air on the BBC radio when it was all state owned (or whatever it is). Even just referencing the product like that was seen as an endorsement or advertisement of it on public broadcasting. They had the right idea back then.
BBC is still relatively regulated in terms of on-air mention of brands, afaik, but frankly I think they should dub over them like old-fashion profanity censors. "I was driving in the c a r when . . ."
Native advertising is when content written by an advertiser is presented alongside legitimate content with no differentiation. For example, a news site has an article about some product or company. This article was really written by an advertiser, but it is not marked as an ad. It's presented alongside actual news articles written by actual journalists as if it was legitimate journalism.
Apparently in the old days you couldn't even write songs that had a product name in the lyrics and have it air on the BBC radio when it was all state owned (or whatever it is). Even just referencing the product like that was seen as an endorsement or advertisement of it on public broadcasting. They had the right idea back then.
BBC is still relatively regulated in terms of on-air mention of brands, afaik, but frankly I think they should dub over them like old-fashion profanity censors. "I was driving in the c a r when . . ."
In the 1970's a Danish cooking show on public TV was cancelled for endorsing butter which was seen as advertising for the dairy industry.