From the thread

The icing on the cake: Microsoft owns a trademark for X. So Musk has destroyed a loved and strong brand, for potential years of litigation, and potentially no brand.

  • Rom [he/him]
    ·
    1 year ago

    You mean he didn't even make sure he owned the trademark before publicly rebranding the company? Absolute brain genius businessman we've got here.

      • GaveUp [she/her]
        ·
        1 year ago

        I'm pretty sure the lawyer team got decimated in the Twitter layoffs because they weren't generating revenue lol

      • UlyssesT
        ·
        1 month ago

        deleted by creator

    • emizeko [they/them]
      ·
      1 year ago

      this wasn't even planned long enough in advance for DNS changes to propagate. he's so fucking incompetent

      • hexaflexagonbear [he/him]
        ·
        1 year ago

        Isn't that like 72 hours? That means the full company rebrand started planning on like Friday for a monday implementation? Lmao.

        • emizeko [they/them]
          ·
          1 year ago

          it depends what the TTLs (time to lives) were set to before. it has been a while, but best practice when I was fiddling with DNS was to reduce your TTLs in the leadup to a change, do the change, then extend your TTLs once things are working properly