https://twitter.com/PopBase/status/1684254204091564039
How are like half of these even going to work. UNO movie? Magic 8 Ball movie? Viewmaster movie? How are you going to differentiate Hotwheels and Matchbox? Are they going to make a the Barnie movie for GROWNUPS? Wtf is Major Matt Mason? Why do Mattel own Wishbone? Who's goddamn idea was this.
(Kinda excited for a Masters of the Universe movie though not going to lie)
Eh...I wouldn't be quite so sure TBH. Marvel basically created a money printing machine for Disney that dominated the entire culture for 15 years and is only just now finally starting to show signs of exhaustion, and while the movies will probably flop for the most part I think people underestimate how desperate other studios are to try and recreate it. DC movies have been floundering since Nolan made his exit and there's no sign of that parade stopping either just cause the prospect of recapturing that lighting in a bottle is too enticing to ignore. I just watched Rise of the beasts last night and they're pushing this shit too with Transformers/GIJOE as a shared universe thing. EVERYTHING is gonna be a cinematic universe before too much longer I think.
you can't turn everything into a CU, people can only be invested in a limited number of franchises. it's just like games as a service shit, people aren't going to be playing 20 "lifestyle" games at once, only one or two games at a time can succeed with models like this, same for CUs. what distributors are doing with shared universes is alienating potential audiences with each new installment, since the viewer is required to at least be aware of previous material to keep watching. it's already happening with marvel, while they retain a captive audience, it gets increasingly harder to grow that audience because the barrier of entry just keeps getting bigger and bigger. literally the opposite of what they want, there's a very obvious ceiling to this!
Watch them TRY. Lol.
I don't disagree with any part of your post...but the fact is that while all of that should be kind of self evident it still hasn't discouraged companies from burning piles of money in development desperately trying to follow the trend. Chasing the trend of cinematic universes from the outset is setup for the same failure of any of the seemingly infinite number of MMO games billed as a WOW killer and/or games as service is but if the mountain of failures those both present is any indication we've got a lot more failed attempts before this is all said and done.
oh right keyword is try, yeah no doubt they will, i absolutely agree.