My big issue with this announcement is that the vast majority of them have zero narrative in their design. I think products turned into films is just a bad in general, however I think things like Barbie worked because they’re a cultural richness to the history of the product.

Not say it’s impossible but I really can’t see these films and flicks being remotely appealing, sustainable, entertaining, or “profitable” (which is the least important thing to me but it’s worth considering cause Hollywood is terrible). It seems like they are trying to manufacture a genre that is cannot sustain itself.

“Magic 8-Ball” as a random example has no real cultural significance or fictional world to make film of, it’s just a toy in the purest sense. You the player bring the fun and narrative through the questions you ask and how you respond to them. If they made a film of it, the Magic 8-ball could only really be a plot device/bauble/gimmick. I would imagine the same or similar issues would arise for these other toys films.

Toys are fun and cool, and play is important for all ages. However, I can’t think the vast majority of these toys turned films would have anything worthwhile to say, as the very toys themselves do not.

I too enjoyed Barbie btw.