The marriage of Christianity and the U.S. right wing goes waaaaaaaaaaaaaaaay farther back. "When fascism comes to America it'll be draped in the flag and carrying a cross" comes from a 1935 novel.

nuAtheism was born out of nerdy early internet culture and had all the shortcomings of that primordial slop. The best assessment of it is to look at the failings of that culture and erase them from what we're trying to do today. "Log off" and "be normal" are broadly this.