As The New Yorker reported in a report on Mattel's post-"Barbie" plans, it's not just Mattel that's leaning heavily into IP. Warner Bros. Discovery is working on a scripted "Harry Potter" TV series, attempting to lean into a brand that's been tarnished for some by its creator's transphobia, not to mention a series of lackluster prequel films. Paramount Pictures CEO Brian Robbins told Variety in a profile published Wednesday that the studio's upcoming animated films would focus on familiar franchises like "Avatar: The Last Airbender," rather than going after "expensive original animated" films with less certain audiences.
We already did this! Michael Bay has spent the last 20 years doing this! Nevermind the 4 different GI Joe movies since 2009.
To claim Hollywood is learning the wrong lesson, you must assume they hadn't already internalized it a generation ago.
Now we have shitty product movies too like the blackberry, air jordans, and flaming hot cheetos movies, honestly would rather a toy movie than that shit.
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Hollywood is fuxking stupid, so I think they are re-learning the same lesson for the past 20 years at every shareholder's meeting.