Mattel announced that it had over a dozen film projects in the pipeline tied to its toys — but it shouldn't take the wrong lessons from "Barbie."

As The New Yorker reported in a report on Mattel's post-"Barbie" plans, it's not just Mattel that's leaning heavily into IP. Warner Bros. Discovery is working on a scripted "Harry Potter" TV series, attempting to lean into a brand that's been tarnished for some by its creator's transphobia, not to mention a series of lackluster prequel films. Paramount Pictures CEO Brian Robbins told Variety in a profile published Wednesday that the studio's upcoming animated films would focus on familiar franchises like "Avatar: The Last Airbender," rather than going after "expensive original animated" films with less certain audiences.

  • Juiceyb [any]
    ·
    1 year ago

    There is no respect for humanities only profit. capitalist-woke

    Everything these days is just rehashed slop with a name-brand title.