Dudes claiming they are "old stock" or "heritage" Americans. They'll even call other white people who's ancestors weren't here before the Civil War "ellis islanders" and invaders.
As someone who's ancestry has partially been here since the 1690s.. it's a crock of shit and silly as fuck.
It’s pure branding; they realized that “evangelical” has a negative connotation now, so they switched to “orthodox” because they think people will have a better view of that idea.