For non-UK peeps: Marmite is like a sticky brown yeast extract that you put on toast. Is super savoury and not something you want to smell like. Lynx is what Axe calls themselves here.

I've smelt this and its absolutely foul.

Think of all the work that has gone in to producing this. The graphic designers, brand managers, marketing team, plus of course the inevitable middle managers and endless meetings. The factory tooling up and producing thousands of cans, creating tons of plastic waste, distributing it via trucks to thousands of supermarkets etc.

All so you can smell like fucking yeast it makes me fucking sick.

This is capitalism laughing in our faces.