Some people have an issue producing the enzymes that break down excess cholesterol, most people don't. Even on a zero cholesterol diet your liver will synthesize a shitload of it because it's a critical molecule within cell membranes. Obviously if you can't break it down then it will accumulate naturally and that's going to be bad. If you don't have any issue with those pathways then it's fine to intake a lot, you'll just recycle it into something else.