One of the best super common examples of this that basically everyone can see would be Star Wars. How initially the movie was just cool, then it became a cultural touchstone and liking the movie became cool, then it became over exposed and disliking people who like the movie became cool.

Each stage of that is another level of cultural abstraction. Reaching a point of no return where there's nothing real and you can't even see the real. You bootstrap it's existence from nothing.