This is absolutely true and a real shame. A big part of the problem is that for all the psychological tricks and research that fuels advertising the most successful on is still, and always has been, repetition. Companies want it because they're risk averse and it's seen as reliable, advertisers like it because it makes their jobs easier and gives them data to justify their own existence, and the capitalist class architects like it because it creates hegemony and shared experience that might otherwise be found in less distracting and more troublesome places like class solidarity.
Advertising in general is quite a neat microcosm of the nature of capitalism - it's frequently evil, but most often just boring and wasteful.
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This is absolutely true and a real shame. A big part of the problem is that for all the psychological tricks and research that fuels advertising the most successful on is still, and always has been, repetition. Companies want it because they're risk averse and it's seen as reliable, advertisers like it because it makes their jobs easier and gives them data to justify their own existence, and the capitalist class architects like it because it creates hegemony and shared experience that might otherwise be found in less distracting and more troublesome places like class solidarity.
Advertising in general is quite a neat microcosm of the nature of capitalism - it's frequently evil, but most often just boring and wasteful.