It's a marketing campaign by the Third --
[...]; instead, it's the Third --
this formatting is really making my brain's autocomplete function work overtime, considering it's about Azov
Isn't it appropriate here? Azov isn't officially part of the Ukrainian state.
I believe they incorporated Azov's fighting units essentially, but the Azov 'brand' and org for want of a better word remain separate. But that's also a pretty tenuous distinction when it comes to actual fighting, whether the state has materially supported them when the inevitable Nazi terror blowback comes etc.
What do you call a privately funded military again? I'm sure there's a word for that. 🤔 Ah well, I'm absolutely certain no organization like that has ever caused trouble for any nearby distressed governments. Nothing to worry about.
They're a Third something, wink wink
God, their rebranding is so blatant.