The player takes control of a white guy with light brown hair, blue eyes and permanent stubble called John Grizzled. He is your average American middle-class Joe with a mansion, supermodel housewife and a weirdly emotionally mature child that never cries and shits itself like a real kid.
One day, a scary thug breaks into his house to rob the place and kills Johns wife in front of him for no reason because hes a thief and they just like doing bad things for no reason other than to be bad. He also steals Johns kid.
Then zombies happen at the exact same time and John has to now navigate a post-apocalyptic world full of zombies to find his kid and avenge his wife. He becomes hardened and grizzled and really good at guns despite being a normal average guy with no formal training.
Oh, there will be some gameplay in there somewhere, some QTEs now and again or some shit.
Also, every character will played by hollywood actors, which their game models will also be made to look like. All clothing worn by the protagonist will have Supreme logos on them due to our new brand deal.
I like how the game is called Jack Grizzled, but the main character is actually called John. This is the kind of subversion of expectations we need in today's AAA games.
His name changes from Jack to John several times during the game
Every time anyone mentions his name changing from Jack to John he uses the same quippy retort: "When the world gives you lemons, sometimes you just have to Jack off to your John". The edgy 13 year olds buying this game will love it
Twist for the end of the game: you meet someone named Jack Grizzled, who is the mastermind behind getting John to become the revenge warrior that he is. This is the jack that is actually the titular character. That sets up Jack Grizzled 2, where John and Jack work together to defeat the zombie boss