I mean this is mostly from my experiences talking to my crew at work in the last few weeks, but I've long been recognized as someone authoritative on a lot of subjects (I literally read during every single lunchbreak) and as a result they respect my thoughts, especially when it comes to politics where I very obviously pay attention to way more shit than the average person.

But it is indeed extremely difficult to convince these people to actually read, despite explicitly talking about how the impetus for change has to begin within ourselves and our drive for self-improvement. We live in an era where instant gratification in the form of social media is far more appealing, especially in an environment as oppressive as work.

Personally I play on the instinctive hostility toward the boss. Which really helps in situations like right now considering most the crew have a fucking lot of pent-up grievances against the foreman. Frankly I need to find the strength to take the next step and become the open spokesman of these grievances.

And another prominent tip I think is useful to make yourselves obviously authoritative as an opinion, but ensure you aren't coming off as an intellectual snob. It gives your word a lot of weight.

the people they want to beat are the stereotypical urban liberals.