From what I know, their main cause is overall just and they have done good work infiltrating places with hidden cameras and recording/exposing animal cruelty...
...But their publicity stunts, probably the big thing they're known for these days, are almost always stupid and imo do more harm than good by turning potentially sympathetic people against them, and possibly by extension animal rights.
we dont have a team dedicated to drowning out our acheivements with outrage marketing that alienates people, unless you count twitter mls as a central authority
You don't think there is plenty of communist stuff going on, that people don't know about, cause or marketing (esp with hostile marketing against us) is bad?