I like it because it's super easy but bosses think it is hard. I've definitely used similar styles to meet project deadlines when I don't have enough time to make something good.
Yes, actually - I know a few people in the industry and they've basically agreed that the entire reason this style exists is because someone will come to your design firm and say "Hey, I've got this thing I need designed ASAP, here's my budget", and said budget is way too small to make something actually good in as short of a timeframe as they give you. Doubly so if they're going to your competitors as well and fishing for results from them too. So you slap together some stupid bullshit that looks fine, trying to get a good enough result back to the client before your competitors do, hoping they go with yours for the finished product.
And I mean, "cheap, looks fine to advertising wonks, can be put together in a hurry"? Yeah that pretty much perfectly defines this art style.
I always thought there must be something I was missing to this style, some craft to the design that my pleb brain couldn’t appreciate. Trying to imitate it always felt too simple.
Nope, if you have a copy of Illustrator and know how to use grids then you're pretty much all set! Everytime I throw something like this together my employers are impressed and I die a little more inside.
I like it because it's super easy but bosses think it is hard. I've definitely used similar styles to meet project deadlines when I don't have enough time to make something good.
So it's slapdash work that successfully fools tasteless boors? Kudos for making it work for you, but it'll hopefully die away in a truly free world.
Yes, actually - I know a few people in the industry and they've basically agreed that the entire reason this style exists is because someone will come to your design firm and say "Hey, I've got this thing I need designed ASAP, here's my budget", and said budget is way too small to make something actually good in as short of a timeframe as they give you. Doubly so if they're going to your competitors as well and fishing for results from them too. So you slap together some stupid bullshit that looks fine, trying to get a good enough result back to the client before your competitors do, hoping they go with yours for the finished product.
And I mean, "cheap, looks fine to advertising wonks, can be put together in a hurry"? Yeah that pretty much perfectly defines this art style.
so you are saying this is the art of the proletariat?
The art of the proletariat when pressed on time in the service of a boss
Yes in the same way bread and butter is a proletarian food
I always thought there must be something I was missing to this style, some craft to the design that my pleb brain couldn’t appreciate. Trying to imitate it always felt too simple.
I’m glad to hear that it’s just easy to do.
Nope, if you have a copy of Illustrator and know how to use grids then you're pretty much all set! Everytime I throw something like this together my employers are impressed and I die a little more inside.