Like everything, it starts with an organic foundation then slowly gets absorbed by capitalism. They're now brand reps more than anything. Subscribe to curiositystream, BlueApron, and watch your favorite streamer take an extended, nonchalant sip from their favorite [brand] soda, replete with logo mugging the camera lens.
sounds more like those streamers just trying to make a living by streaming....IDK, it is annoying, they're like ads that you can't as easily skip. but the way I see it they're just trying to pay their bills too, if sitting through an ad helps and I like the channel then I don't mind it