Like everything, it starts with an organic foundation then slowly gets absorbed by capitalism. They're now brand reps more than anything. Subscribe to curiositystream, BlueApron, and watch your favorite streamer take an extended, nonchalant sip from their favorite [brand] soda, replete with logo mugging the camera lens.
I mean the ironic thing is he's probably to the left of 90% of "Breadtube". He regularly quotes Lenin and Franz Fanon.
He's had a few lib takes but really, compared to most Breadtube dweebs I'd say he's way closer to us politically.