Everyone outside the imperial core is subjected to the American/European outside observer, the least you can do is return the favor.
Maybe it'll stop some people from going "China bad this. China bad that" when they haven't read a single letter from someone who lives there.
I'm not sure it's a good thing, it may well be a needed thing, and no one can blame them for embracing it after a century of western chauvinism in culture.
But the cost is going to be pretty heavy when it comes due and I hope those ideologically committed comrades in the CCP are ready to deal with it when the time comes to support a more internationalist perspective and a hopefully leading role for China in the building of an international Socialist world..