I'll start: the whole social media thing of everybody having to be a "brand" and the mainstream usage of corporate language (branding, SEO, engagement, content).

Related: trying to turn every single interesting post into a media empire. I remember a little while ago a funny video of a cat failing to use a treadmill hit the top of Reddit, and then suddenly it had its own subreddit and daily posts and just like that the magic was completely squeezed out in the pursuit of riches from viral fame

God pretty much everything related to social media, influencers, etc is just garbage

  • dayruiner [they/them]
    ·
    4 years ago

    Small Business culture. The US really, really worships small businesses to the point of extreme fetishism. If I start selling plants I grew in my house online with a Facebook page, that makes me a small business even though there's only one employee (myself).

    My business, as en entity that consists only of myself and my own labor, is now something separate from myself and is automatically added to a protected and much aggrieved class that both liberals and conservatives love to use as a pawn in their capitalist rhetoric. I really feel like to most of the US population, the small business might as well be the lowest rung on the ladder because the worker doesn't exist.

    And it's weird as hell because small businesses can go from single employee/self owned to an establishment with 500 poorly paid employees. It's all the same to them.

    If I die of coronavirus, Americans would sooner bemoan the loss of my "small business" than my own death, the person behind it. It's so weird.