I think a lot of why I feel rather jaded and apathetic about the whole ban thing is partially because we've always known they both had the power to but they actively chose not to because it was very likely more profitable to not do so. It's more than just an empty gesture to ban him, especially banning him on the dozens of other platforms he didn't even use. It's blatant marketing and PR right now and soooo many people are going to come away having conscious or subconscious positive thoughts about those brands. Fucking Letterboxd banned him. I'm not going to say they saved face, cause afiak Twitter finally did it after multiple high level people were going to quit. . There are a lot of companies using this moment to further their reach and image.

It's obviously bad to censor people, and I don't think there is a clear or obvious way to prevent people from inciting legit hate crimes and unjustified violence. But I do know giving the power completely into corporations hands is a recipe for disaster and has serious consequences.