Another point is half of them admit they’re using the label inaccurately and they’re doing it to “trigger” us.

Really they’re just moderate libertarians. They support some state intervention in the market but only when it’s the most uncontroversial shit that won’t hard business interests at all. Also unlike most libertarians they’re mostly genuine in their support for socially progressive policy like gay marriage or whatever, they just want to make sure it’s implemented in the slowest possible way cuz doing anything too quickly is populism.