It's something that originated with right-wingers. The pod hosts started saying it to make fun of them, and now it's just a part of Chapo vocabulary.
A few years ago, a bunch of right-wing media personalities (idk who in particular) started spreading this pseudoscience about how eating soy makes men produce less testosterone and more estrogen. So, according to these Proud Boys-adjacent right-wingers, "soyboys" are men who are effeminate, unmanly, etc. Not who they consider "alphas." That's how it started, at least.
Yeah, I've always known the origins of it, it just feels like its taking on a different meaning on the left? Like when they refer to Marvel movies as "soy globalist"
They use it to refer to liberal-cringe, which is probably how the 4channers use it to. In that context, things like SNL's Mueller sketches are pretty soy.
I still read it as "unmanly", or "normie".
It's dumb, even ironically.
Soy is also used as an imitation for lots of meats/dairy, so the "fake but just as good" angle is important to consider for things like soyface which show exaggerated excitement. Anything which is derivative or corporate mass produced as a crowd pleaser, like baby yoda, would probably qualify as soy
Is it like being wholesome or cheesy but with like modern family vibes?
