I guess this ties in with the rise of minimalism and the end of creativity in design in general.
I hate how every Super Bowl logo is so boring now. It’s just a few chrome Roman numerals with the trophy in the middle. They tried putting the stadium or the host city’s skyline in the background for a few years, but now it’s literally just the fucking numbers and the trophy. Every fucking year. Super Bowl logos used to look cool. They used to make a unique logo each year. Someone put in actual creative effort to make those logos. Now they just copy-and-paste the same boring corporate bullshit into the next year’s logo, and probably get paid millions of dollars to do it.
Minimalism delenda est.
That's actually where the designers had the most fun with it, look at all those varied and colorful triple-X designs. And then it goes to shit immediately after the Xtra Large one