The short-video platform’s stated goal of promoting “a civilized lifestyle” aligns with an ongoing government campaign to make China’s cyberspace more positive and wholesome.
  • mrbigcheese [he/him]
    ·
    4 years ago

    Six categories are

    1. Content promoting lifestyles of worship of money [lit. ideology of worshipping money], competitive hedonism [lit. social comparison with others in the indulging of desires], or fantasies of instant wealth and other undesirable values

    2. Content improperly flaunting own’s own superior conditions or social position, discriminating against, mocking, or attacking people who are not wealthy, etc.

    3. Content using minors for advertising of luxury goods and other unreasonable actions or language flaunting wealth

    4. Content using personas such as “Ms. Perfect” (lit. white, rich, pretty), “Mr. Perfect” (lit. tall, rich, handsome), “Get rich quickly from 0” (lit. starting from scratch suddenly becoming elite), and “returning exchange student” for marketing, socializing, or fraud

    5. Content improperly using renminbi or other currencies to intentionally display large amounts of cash, raining cash, etc.

    6. Creating or marketing videos, pictures, posts, and other content flaunting wealth