Such a grift. The rich won't do something stupid (and so well advertised) unless it's beneficial to their bottom line. In this case, there's gotta be some tax write off with the selling and purchasing of these.

Meanwhile, it is the fanboys of the rich that think this is cool and will end up spending their earned money on some of this stupid shit to try to copy the rich. The rich pretend that this is something they care about to trick other people into the grift that gets them additional money.

It's so sad.