But they don't know it.

They hate the idea of a company deciding to not publish a book because that book doesn't sell and hurts their brand image

They hate the idea of a company requiring their employees to be vaccinated even though they also hate unions and are in favor of "At-Will Employment" laws which basically allow companies to hire and fire for any reason.

They hate that small towns are being de-populated because their children have realized that the best way to get a decent job is to go to the cities.

They hate the fact that small/ local businesses are being swallowed up by huge corporations.

They hate the fact that people are choosing to have kids later and later in life because of how expensive it is to live.

The American social conservatives actually hate capitalism more than almost any other large demographic in America, but because they don't have material analysis, they don't realize that Capitalism either creates or directly contributes to many of the aspects of American life which they despise.